In Google Assessment Test, one of the questions they ask is – How Does Google Ads Generate Responsive Search Ads?
Options they provide:
- Google Ads creates them based on existing ad copy, landing pages, and extensions
- Google Ads creates them based on existing high performing ad copy
- Google Ads mixes and matches headlines and description lines that have been provided
- Google Ads mixes and matches headlines and URLs that have been provided
Correct answer 3: Google Ads mix and match headlines and description lines.
A responsive search ad adapts to the questions users are searching for in a Search Engine like Google, Bing, Yahoo, etc. Further, since expanded text ads will no longer be available after 30 June 2022, responsive search ads will be the only alternative.
To start with the responsive search ads, the first step is to enter several headlines and descriptions so that Google Ads has a few options to choose from.
STEP 1: Enter the landing page URL
STEP 2: Enter a display path [Important, this helps to boost conversion]
STEP 3: Provide all 15 Headlines and 4 Descriptions [Don’t forget to Pin as needed]
How Does Google Ads Generate Responsive Search Ads?, by Google: https://support.google.com/google-ads/answer/7684791
You should carefully write the headlines and descriptions you enter for responsive search ads to maximize their benefits. It is necessary to properly match headlines and descriptions because they may appear in any combination. Google Ads will be more likely to find the right combination that coincides with your customer’s search queries but still don’t forget to PIN a few Headlines & Descriptions as needed.
As time goes on, Google Ads tests different combinations of headlines and descriptions to determine which one works best. Personalized ads are more likely to lead to conversions when they are tailored to search terms used by your potential customers.
In the long run, responsive search ads can help you increase your profits by improving your marketing performance.
Thx